MBA in European/Asian Management

This MBA program caters to individuals with strong technical skills but limited business knowledge and leadership abilities necessary to launch, manage, and expand a thriving business.

Key facts


MBA (Master of Business Administration) - 90-120 ECTS* 

* Students acquire 90 ECTS. A further 30 ECTS can be acquired as part of a compulsory internship.

Start November
Application deadline 

July 31, 2024 - Apply now! 


HSB City University of Applied Sciences (public), AQAS 


*210 ECTS are required for applicants from the European Higher Education Area (EHEA). Applicants from Europe with 180 ECTS can be admitted under the condition of a mandatory internship of at least 22 weeks as part of the study program, which can be completed in the 3rd semester. An equivalence check is carried out for all others.

Language English
Duration & Type 3 semester / full-time on Campus in Bremen
Group size ca. 25 students
Tuition fees & payment

Total of €15,900* / With our Early Bird II Discount: Total of €15,150* - First Payment of €1,500 until July 31, 2024.

Monthly installments available. See our payment plan for details. 

*plus €330 student- and semesterticket twice a year

Your Gateway to Europe

The world is rapidly changing, and with advancements in technology, globalization and shifting market dynamics, it's more important than ever to broaden your skill sets and be equipped to tackle complex business challenges. Our MBA in European / Asian Management is designed specifically for engineers, IT specialists and other non-business professionals who want to develop their management and leadership skills while gaining a global perspective with a special focus on doing business in and between Europe and Asia. The program covers a wide range of topics, including e.g. Financial Data Analysis, Agile Project Management, Strategic Management, as well as Business Ethics and Sustainability, equipping you with the tools you need to effectively lead teams, manage projects, and make informed business decisions. In addition, you can choose one specialization, comprising of two modules, that aims to accelerate and deepen your understanding and knowledge and, thus, will help you to achieve your professional goals. Our elective portfolio, which is updated annually, includes world-class electives like Leadership, Blockchain, Social Media Marketing, Logistics, Risk Management, Entrepreneurship. To gain more hands-on experience in a professional business environment, students can also choose to complete a 22-weeks internship in the third term and gain additional 30 ECTS.

Our program emphasizes practical learning through immersion trips abroad in European hubs of importance such as Luxembourg, company visits to key players in all industries and with an international presence, expert talks, hands-on projects, and more. With small class sizes of approximately 25 students, you will engage in dynamic interactions with experienced faculty, guest lecturers, and classmates from around the world. The program culminates in a thesis project that applies the skills you have gained to a real-world business problem, often in collaboration with a company.

One of the key advantages of our MBA is the opportunity to study and network with professionals from diverse cultural and professional backgrounds and expand your network with future leaders. This exposure to different perspectives and ways of thinking will broaden your perspective and help you better understand and adapt to the complexities of the global marketplace.

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Students in front of the statue of the Town Musicians of Bremen MBA students of European Asian Management on their graduation lined up for a group photo Group photo of students at company visit at Saacke


Graduates from the European/Asian Management MBA program are highly sought after for their exceptional analytical and problem-solving abilities, which merge technical expertise with a broad business perspective. Their comprehensive knowledge and global awareness provide a solid foundation for independent thinking and make them valuable assets to international companies and organizations. The program equips graduates with practical skills to excel in cross-disciplinary environments and work effectively in global teams.

This MBA prepares you for leadership positions in all aspects of business, with a focus on internationality and intercultural competence. This is increasingly in demand among multinational corporations, medium-sized businesses, public administration, and NGOs. You will also have access to a network of alumni and professionals who can provide mentorship and support as you navigate your career.

International graduates can take advantage of Germany's job-seeking visa to remain in the country for up to 18 months after graduation and secure employment before applying for a long-term work permit.

So if you are looking to advance your career and make a difference in the world, consider enrolling in our MBA program. You will gain the skills and knowledge you need to succeed in today's fast-paced, global business environment, while developing lifelong connections with a community of like-minded professionals.


  • International Student Assistance (ISA)
  • Study tour to Luxembourg or other European hub
  • Close contact to local industry
  • Great balance of theory and practice
  • International network
  • Free German language courses (optional)

Online Info Session: July 31, 2024

You have questions about health insurance, blocked accounts & accommodation? Get to know our ISA team and their services - they've got the answers!


We are here for you!

Program Coordination
Dr. Mihaela Jucan
P: +49 421 5905-4775


Course of studies

The MBA program is designed for three semesters. Semesters 1+2 comprise the lecture and exam phase of the program. In semester 3, the Master's Thesis is completed.

The revised and updated curriculum is subject to final approval by the Accreditation Board.


Leading & Communicating Across Cultures

This course is designed to equip you with the skills necessary to effectively lead and communicate in a global environment. It covers the principles of cross-cultural communication and you will learn how to navigate cultural challenges to achieve cross-cultural goals. The course includes case studies, simulations, and real-world examples to provide you with hands-on experience.

Managing & Leading People Worldwide

This module focuses on how to manage human resources, develop leadership skills and build a corporate strategy that supports the organization's social and environmental objectives. Through interactive discussions and real-world case studies, you will gain practical knowledge on how to align business strategies with CSR and HRM goals, and drive positive impact for both the organization and society.

European / Asian Management I

This course will familiarize you with the unique challenges and opportunities facing companies operating in Europe in comparison to Asia, and develop an understanding of the cultural and political differences that shape business operations. It provides you with a comprehensive overview of global economics relevant for doing business in Europe and Asia, and is designed to prepare you for leadership roles in international companies.

Managing Technology and Global Operations

In this module you will learn how to leverage data and analytics to optimize supply chain management, design and implement operations strategies, and develop an understanding of the challenges and opportunities of digital transformation. With a focus on real-world case studies and hands-on exercises, this course provides students with the skills and knowledge necessary to lead transformation efforts in their organizations.

Managing the Global Business Environment

This course covers key concepts in strategic management, marketing and international business law. You will learn to analyze market trends and develop effective marketing strategies, as well as understand the legal considerations involved in conducting business globally. The course will prepare you to make informed business decisions in a constantly evolving international market.


Academic Writing / Master Thesis Seminar

This module focuses on developing students' academic writing skills for the MBA program. Topics covered include choosing a research topic, conducting literature reviews, data collection and analysis, and effectively communicating research findings. Additionally, students will be introduced to the APA citation style and taught how to properly integrate research into their writing – especially the Master Thesis – and thereby avoid plagiarism.

European/Asian Management II

This course explores the role of the EU and Asia in the global economy. Through case studies, expert guest speakers, and a study tour to Luxembourg, students will gain a comprehensive understanding of the challenges and opportunities for businesses operating in this context. The study tour will provide students with hands-on experience of the EU institutions and the European business environment. 

Managing International Projects and Risk

This course covers the critical aspects of managing international projects in today's globalized business world. You will learn the key strategies and tools for managing projects in different environments, as well as strategies for mitigating risk and ensuring project success. Through a hands-on project you will gain a comprehensive understanding of the complexities involved in managing international projects.

Managing Global Corporate Finance

In this module you will learn how to effectively manage financial risks in a global context, analyze the financial impact of different tax systems, and understand the importance of accounting standards for multinational companies. Through case studies and real-world examples, students will develop a deep understanding of how to navigate the complex world of global finance and to make informed financial decisions for their organizations.

Advanced Knowledge and Skills I & II

The electives offer a range of advanced courses to equip students with the necessary knowledge and skills to succeed in a global business world and help them to tailor their degree to individual career goals. Students can choose from a selection of courses, allowing them to develop their expertise in a specific field, enhance their professional network and increase their employability.

Master Thesis

The purpose of this courses is to complete a research project in the form of a Master Thesis on a chosen topic, culminating students’ experiences in the EAM program and validating them as master practitioners. Based upon the thesis proposal and under supervision from faculty, students will complete their thesis writing and orally defend their thesis.

Internship (optional)

Students can attend an optional 22-week internship (also in combination with the master thesis) after the completion of the first 10 modules. If it is a professionally relevant internship and includes a written scientific internship report (15-20 pages), students can obtain 30 extra ECTS credits.

Faculty of the MBA program

Faculty of the MBA European/Asian Management

Portrait of Professor Dr. Lars Büttner

Prof. Dr. Lars Büttner
Program Director

Dr. Hugo Gaggiotti
Human Resources and Diversity Management

Prof. Dr. Mayank Kumar Golpewar
Culture and Cross-cultural Management

Dr. Gerhard Hillmer

Dr. Nadia Ianeva
Institutions, Policy-making and Region in the EU/Asia; International Business Law

Dr. Mihaela Jucan
Social Media Marketing & Management; Communication & Presentation; Academic Writting

Dr. Hubert Joo Kitano
International Accounting, Entrepreneurship

Prof. Dr. Philip Maloney
Strategic Management

Prof. Dr. Amit Mitra
Business Analytics

Dr. Thor Möller
International Project Management

Julian Oehling
Non-Financial Risk Management

Leonard Pust

Dr. Ernst Schröder

Prof. Dr. Mechthild Schrooten

Prof. Dr. Mechthild Schrooten
The EU/Asia in the Global Economy

Prof. Dr. Armin Varmaz
Financial Risk Management

Dr. Christopher Wintzer
International Taxation

Dr. Axel Zein

Information for students

A warm welcome! We look forward to welcoming you as a student of the MBA program European/Asian Management. Here you will find important information and things worth knowing for your start of your studies with us.

More information for students of the MBA European/Asian Management.

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