International MBA: Focus International Marketing

Key Facts

Degree MBA
Study start October 2023
Application deadline

March 31, 2023

Accreditation

IGC: AQAS, EFMD accredited program
UV: Aneca, EFMD

Requirements
  • Bachelor's degree in a business related subject (210 ECTS)
  • A minimum of two years of relevant experience after first degree
  • Letter of motivation
  • High English proficiency (IELTS 6.5 points or TOEFL iBT min. 90)
  • All documents must be provided in English
  • Funding for tuition fees and living costs
Language English
Duration & Type 3 semesters / Full-time
Group size max. 25 students
Tuition fees IGC: € 7.650* plus an additional semester fee of roughly € 350
UV: € 7.585,33
*subject to the amendment of the examination regulations

Deepen your expertise in Valencia

As a student of the IBSA Dual Degree Master's Program with a specialization in International Marketing, you will take the core modules at the IGC in Bremen. In the second semester, you will build on your marketing knowledge at the University of València in Spain. The study program at the University’s Faculty of Economics considers theoretical aspects of  contemporary issues from a global perspective, and applies strategic marketing and management techniques in practice. In addition, your learning process will be supplemented with diverse teaching methods including but not limited to discussion rounds, group project phases and visits to companies of strategic importance.

 

International Accreditation

Since September 2022 our International MBA is internationally accredited! Founded in 1972, EFMD is a global, non-profit, membership-based organization dedicated to management development. It is recognized worldwide as an accrediting body for business schools, business school programs and corporate universities. Our international MBA program is only the second MBA program in Germany to receive this accreditation seal and can thus count itself among the world's best MBA programs.

 

Perspectives

Your International MBA prepares you for all communications positions in international companies.

International graduates can prepare their next career step thanks to Germany's Job-Seeking Visa.

 

Benefits

  • 2 degrees: MBA & Master
  • Fast track option: 2 countries, 1 year
  • Choice from different specializations
  • International network
  • Free German language course (optional)
  • International Student Assistance (ISA)

Course of studies

Benefit from a prestigious university network

You will spend your first term (four months) at IGC, studying business basics; in the second term, you will specialize in International Marketing at the University of Valencia, ES, where you will also write your thesis.

 

Online Info Session on February 15, 2023

Study in Bremen, Germany: You've got questions? We've got the answers!

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Program Coordination
Usanie Dennerlein
T: 0421-5905-4456
E: usanie.dennerlein@hs-bremen.de

 

Business Analytics

This module aims to introduce students to business analytics concepts required to understand contemporary business challenges. Analytical techniques will be applied to assess and resolve some of the complex challenges faced by business professionals in global industries.

 

Global Strategic Analysis

In this core module, students understand strategic business planning: This module introduces students to global business challenges and the methods used to address them, through careful review of effective managerial techniques, in order to ensure a winning international business strategy.

 

Global Marketing Strategies

You will gain skill and confidence in developing strong marketing plans for global business. The course addresses marketing performance in a global context; assesses differences in country environments; and applies techniques for international market segmentation, entry strategies, risk analysis, and comprehensive marketing plans.

 

Human Resource Management in the Global Environment

Students investigate critical human resource management (HRM) topics within this module. The aim is to examine relevant elements of HRM as they relate to global business, organizational policies, and standard management practices.

Multinational Financial Management

The goal of the course is to train highly effective global managers who have advanced analytical and decision-making skills essential for conducting successful business across borders.

 

International Leadership (elective)

The main objective of the module Leadership is to give the course participants a general leadership overview, to explore their individual leadership styles and set feasible goals for developing their management skills.

Integrated Marketing Communications

This module focuses on the business principles, key theories, as well as principles and practices of marketing communications. In this course you will become acquainted with the individual processes of a successfully integrated communication concept. Afterwards, you will use this knowledge to optimally adapt the positioning and character of a brand to uniform communication. These include international advertising methods, promotions, planning and evaluation phases of marketing campaigns.

International Distribution and Logistics

This module examines the most important distribution and logistics guidelines of global competition. These include the design and management of distribution channels and aspects such as cultural diversity, logistics infrastructure, means of transport and consumer demand in the context of the entire value chain. You will learn to identify significant organizational structures of stakeholders and to analyze their strategies.

 

Service Marketing and Management

Marketing managers ensure the proximity of customers to the company. The focus is always on the customer satisfaction. In this module, you will get immersed in the area of service marketing and become familiar with both theoretical foundations and practical applications of service-based marketing strategies and business models. Other topics of the module will include customer understanding, service delivery, demand and capacity management.

International Marketing Research

The increasing globalization of the business world expands the relevance of international market research. With this in mind, this module has been designed to look into conducting market studies in an international context. Here you will examine the individual phases of the process: preparation, data research, questionnaire design, sampling, data analysis and comprehensive presentation of the results.

Master Thesis

At the end of the MBA program there is the master thesis with 30 ECTS, which has to be written in English. As a rule, the entire 3rd term is dedicated to the thesis - in the chosen specialization "International Marketing".

Get in contact with our Program Coordination and our International Student Assistance

Usanie Dennerlein, Program Coordination

Christian Frank

+49 421 5905-4181

isa@hs-bremen.de

Dr. Frank Giesa, Program Director