Curriculum Master Business Administration

Course Structure

Business Functions

  • Marketing
  • Production
  • Logistics management

Students gain knowledge and critical understanding of today's most relevant business theories, as well as marketing, production and logistics methods and their business context.

Business Environment

  • Local economics
  • Global economics
  • Quantitative methods

The module conveys important theoretical elements of economics as it relates to the overall world economic framework for microeconomic action. Both quantitative methods necessary for empirical economic research and operational decision-making processes are studied in-depth.

Corporate Accounting

  • Internal accounting
  • External accounting

Students gain the ability to prepare financial statements and conduct company analysis based on its financial statement information. They will further learn about the evolution of the benefits of the financial statements, and the importance of quantitative information to management.

Operations

  • Process management
  • Quality management
  • Business game

Students gain a basic understanding of process management and acquire knowledge about concepts and implementation processes of quality management systems in companies. As part of the course, a simulation game leads to an in-depth understanding of complex business contexts in a company and the interdependencies between the operational areas.

Strategic Management

  • Strategic management
  • International management
  • Change management
  • Balanced Scorecard

Students learn to think strategically and act in an international context. They also master today's most important theoretical approaches to strategic management and become competent in the field of change management. In addition to these, students learn to set corporate and individual goals for the introduction and implementation of a Balanced Scorecard.

HRM and Organization

  • Team building
  • Human resource management
  • International HRM
  • Leadership

The module helps students understand leadership role requirements and trains them in recognizing internal and external problems, identifying causes of conflict and escalating conflict situations. In addition to these, students learn to organize a project and design it from its initial definition to its completion.

Finance and Controlling

  • Finance
  • International finance
  • Controlling

This module provides an in-depth technical knowledge of the different approaches to investment and financing decisions. Students learn about the main tools in the areas of financial planning and analysis, financial controlling in a national and international context.

Economic and Labor Law

  • Contract law
  • Social law
  • Employment law

Students gain an understanding of legal language and legal reasoning, learn to recognize legal issues in business practice and communicate with lawyers and legal departments. They gain specialist knowledge of legal systems and areas of law, law as a design and cost factor, standards of labor law and their interaction, as well as basic knowledge of employment contract law, employment law and duties.

International Management

  • International seminars, for example, in New York, Hong Kong, Dubai, India, Athens, Groningen, Salzburg, Glasgow.

Through one-week seminars at partner universities abroad, this module provides an opportunity for self-enhancement, especially in the field of intercultural competence. This is achieved through active preparation and work in multinational groups on site.

Elective Module: Int. marketing

  • International marketing management
  • Brand management

Students gain profound understanding of essential objectives, methods and instruments of international marketing. A special focus is on communication and brand policy in an international context.

Elective Module: Leadership Challenges

  • Innovation management
  • Business ethics

The module stresses the need for innovative approaches and creativity techniques. In this module, students learn about the most relevant theoretical perspectives, as well as learn to use the appropriate methods in the innovation process.

Optional

Time for the master thesis or flexible study design