Curriculum Master in Cultural Management

Course Structure

Arts & Culture in Society

  • concepts of rationality in art, politics, economy and society
  • basic questions of national economy, regulatory framework, key macroeconomic parameters and objectives of economic policy; pricing and strategy in markets; overall economic position and significance of culture and cultural enterprises
  • system and action theory for cooperative politics (governance) in the field of culture

Entrepreneurship I: Business Basics of Cultural Management

  • principles of business administration
  • management and cultural management
  • structure and process organization
  • purpose, structure and content of business plans, start-up management

Creative Resources

  • competency concept, competency analysis and resource-oriented competency management
  • development of a learning portfolio during studies
  • creativity management practices for individuals and groups

Strategic Management & Marketing

  • theories of strategic management
  • methods and instruments for environmental analysis, company analysis and strategy development
  • marketing tools and market research

Entrepreneurship II: Project & Event Management, Business Planning

  • goals and target systems
  • project management
  • event management
  • business planning (simulation or case studies)

Entrepreneurship III: Leadership & Personnel Development

  • leadership concepts and tools
  • human potential management
  • meeting management

The Environment of Cultural Enterprise – Law, Media and Public

  • laws on arts and culture
  • structure of the public media in Germany
  • communicating with the public media
  • new media as a communication tool
  • successful negotiation strategies

Infonomics: Accounting, Controlling, Financing, Statistics

  • main features of a company's financial statement: profit and financial planning; annual financial statements; calculation, budgeting, controlling, financing
  • principles of cooperation with the public sector, private companies and foundations
  • instruments of operational statistics

Organizational & Cultural Development

  • organizational development
  • diversity management
  • network management

The Practice of Cultural Enterprise

  • trend research
  • innovation and change management
  • event management

Key Competences or Accompanied Short Internship

Elective Module Key competences
Building on prior knowledge acquired in previous modules while taking into consideration individual learning goals of students. These include time management and self-organization; learning and creativity techniques; rhetoric and presentation; selfcoaching; use of new media; conflict management.

Accompanied Short Internship
Reflection on strategy, management and control of cultural projects with solutionoriented approach to learning. This module conveys knowledge required for leadership positions in cultural organizations and expands students' horizons in correlating areas. The module, furthermore, teaches the students to apply assessment criteria relevant in cultural management (from politics, economy, culture, society, etc.) and to find a balance between them in problem situations. This module encourages development of social and personal skills in practical situations, especially when faced with complex challenges. The ability to control one's own learning process is of primary importance.

Master's thesis

As part of the program, you should demonstrate by the preparation of a master thesis that you are able to handle a problem independently and professionally within a specified period of 24 weeks. The master's thesis is written in a specialized science to be chosen by you.