FlexMaster in Cultural Management

Studying individually and flexible in your time and money as cultural manager

The FlexMaster in Cultural Management is tailored to professionals in the cultural area with a scientific first degree and interest in postgraduate studies that they can organize according to their own pace and interests. Students compiling their own program with individually chosen modules can profit from this flexibility in two ways: On the one hand, a good compatibility between study, family and job is enabled. In terms of changing work schedules or projects abroad, parental leave and strong professional stress, the FlexMaster Kulturmanagement can be usefully integrated. On the other hand, professionals can extend their cultural management competences according to their own interests and career prospects. Participating in lectures together with the Master Kulturmanagement students, you will be prepared for management and leadership tasks in the cultural sector and be trained with regard to your personal and social competences.

Your benefits

  • Studying single modules at your own pace from the curriculum of the Master Kulturmanagement
  • Collected modules will be credited when enrolling for the Master Kulturmanagement later on
  • Good compatibility between study, family and job


  • Visa allowing for working in Germany
  • Excellent German language skills (level C1)
  • Academic degree with at least 210 ECTS
  • Minimum of one-year work experience
  • Interest in management and leadership roles in the cultural sector

Program description - FlexMaster Kulturmanagement

Step by step to the Master Kulturmanagement

Studying the FlexMaster Kulturmanagement, you can develop your individual study concept tailored to your own interests and time available. After having successfully completed a module from the curriculum of the Master Kulturmanagement (M.A.), students receive a certificate of the Hochschule Bremen and 6 ECTS. When deciding to enrol for the part-time Master Kulturmanagement later on, the already completed modules will be credited by the graduate centre. Regarding the content of teaching, lecturers of the FlexMaster Kulturmanagement teach up-to-date and application-driven business knowledge to their students. Apart from that, participants of this Flex program deal in a scientifically founded and practice-oriented way with those tasks cultural managers are confronted with. By doing this, tools needed in the cultural sector for strategic planning, management and leadership will be learned. The seminars are conducted in German and generally take place in classroom on Friday evening and Saturday all day at the IGC.

Arts & Culture in Society

  • concepts of rationality in art, politics, economy and society
  • basic questions of national economy, regulatory framework, key macroeconomic parameters and objectives of economic policy; pricing and strategy in markets; overall economic position and significance of culture and cultural enterprises
  • system and action theory for cooperative politics (governance) in the field of culture

Entrepreneurship I: Business Basics of Cultural Management

  • principles of business administration
  • management and cultural management
  • structure and process organization
  • purpose, structure and content of business plans, start-up management

Creative Resources

  • competency concept, competency analysis and resource-oriented competency management
  • development of a learning portfolio during studies
  • creativity management practices for individuals and groups

Strategic Management & Marketing

  • theories of strategic management
  • methods and instruments for environmental analysis, company analysis and strategy development
  • marketing tools and market research

Entrepreneurship II: Project & Event Management, Business Planning

  • goals and target systems
  • project management
  • event management
  • business planning (simulation or case studies)

Entrepreneurship III: Leadership & Personnel Development

  • leadership concepts and tools
  • human potential management
  • meeting management

The Environment of Cultural Enterprise – Law, Media and Public

  • laws on arts and culture
  • structure of the public media in Germany
  • communicating with the public media
  • new media as a communication tool
  • successful negotiation strategies

Infonomics: Accounting, Controlling, Financing, Statistics

  • main features of a company's financial statement: profit and financial planning; annual financial statements; calculation, budgeting, controlling, financing
  • principles of cooperation with the public sector, private companies and foundations
  • instruments of operational statistics

Organizational & Cultural Development

  • organizational development
  • diversity management
  • network management

The Practice of Cultural Enterprise

  • trend research
  • innovation and change management
  • event management

Key Competences or Accompanied Short Internship

Elective Module Key competences
Building on prior knowledge acquired in previous modules while taking into consideration individual learning goals of students. These include time management and self-organization; learning and creativity techniques; rhetoric and presentation; selfcoaching; use of new media; conflict management.

Accompanied Short Internship
Reflection on strategy, management and control of cultural projects with solutionoriented approach to learning. This module conveys knowledge required for leadership positions in cultural organizations and expands students' horizons in correlating areas. The module, furthermore, teaches the students to apply assessment criteria relevant in cultural management (from politics, economy, culture, society, etc.) and to find a balance between them in problem situations. This module encourages development of social and personal skills in practical situations, especially when faced with complex challenges. The ability to control one's own learning process is of primary importance.

Master Thesis

As part of the program, you should demonstrate by the preparation of a master thesis that you are able to handle a problem independently and professionally within a specified period of 24 weeks. The master's thesis is written in a specialized science to be chosen by you.

Contact - Program Coordinator

Anouk Doeven
+49 421 5905-4760

The FlexMaster program leaves room for flexibility when planning the course of your studies and allows compatibility of job - family - education.“


Prof. Dr. Peter Schmidt
Prof. Dr. Peter Schmidt
Program Director