Curriculum MBA in International Tourism Management

Course Content

Introduction

  • Introduction to tourism science
  • Practical application of knowledge

This module is an introduction to tourism science and theory at Masters level. Apart from the theory and science of tourism the module also focuses on practical knowledge and applications. Practical exercises and case studies are integrated in this part of the module.

 

Intercultural Management

  • Gain intercultural competence

Intercultural Management includes "Culture and Cross Cultural Management" where you will learn about the influence of culture in the workplace, concentrating on three levels of intercultural competence: intercultural sensitivity, enhancement of knowledge about other cultures and practical skill improvement.

Corporate Social Responsibility

  • Ethic
  • Sustainability
  • Human Resource Management

This module aims to provide you with subject-focused, methodological as well as key competencies. You are supposed to know and comprehend different viewpoints and opinions with regards to the main thematic foci ethics, sustainability and sustainable development. In “Human Resource Management”, you will be familiarised with the management of human resources in an international context.

Tourism Marketing

  • Best-practices of tourism marketing
  • Develop a marketing plan

You will acquire the competence to strategically evaluate the future shape and direction of tourism marketing; to explore key approaches and best-practices in this regard; and to study (with a research and practical orientation) the development and implementation of competitive strategic marketing plans.

Strategic Planning

  • Marketing research
  • Strategic management approaches

Strategic Planning includes marketing research that enables you to analyse data and apply statistical analyses and "Development and Implementation of Strategy" after what you will have a solid understanding of the most common strategic management approaches as well as their pros, cons, and limitations.

International Financial Management

  • Understand financial management
  • Manage risk

This module consists of two components: "Global Finance" and "International Accounting". Upon successful completion of this course, you will be able to understand and deal with major issues in financial management of international corporations and to apply methods used to manage risk in global markets.

International Legal and Tax Framework

  • International business law
  • Tax systems in international business

After completion of this module, you will have gained essential knowledge in international business law and the practice of conclusion of contracts and conflict resolution in international commerce. You will have gained a profound insight into the tax systems and deepened knowledge about taxes most relevant to enterprises involved in international business. You will have also gained the ability to assess tax related advantages and disadvantages of different legal forms, corporate strategies and location factors.

International Project Management

  • Project organization in tourism
  • Process optimization of value chain

This module addresses fundamental principles of project management, its possible fields of application and its relevance for the process optimization of the value chain. Different approaches and instruments of project management and project team leadership are introduced before project organization, structuring and controlling are discussed in detail including demand in Tourism

Applied Project Management

  • Real case study

Applied Project Management comprises a real case study including individual reading and research, team work, class discussions, presentations, portfolio discussions of findings. Different approaches and instruments of project management, strategic planning and tourism management will be applied by you in this real tourism specific project.

Elective

You may choose out of different management classes:

  • Contemporary Issues in Tourism
  • International Politics and Relations in Tourism
  • Leadership Challenges
  • Applications of Business Strategies in E-Tourism and Tour Operation

Masterthesis

The Master Thesis Seminar covers standards in academic writing, the function of the Master Thesis within the programme context, approaches to find an adequate research question for the final thesis, strategic issues and questions regarding personal goals and career planning, cooperation with companies and business practice for writing the thesis, originality of the thesis topic, approach to literature research, literature originality issues and plagiarism rules, the writing a mock-thesis. Master Thesis involves the students in actually engaging in the research or case study project and writing and finalising the thesis paper.

The internship includes a 20-week internship work contract with a company or organisation involved in general or tourism business or activities.