As a student of the IBSA Dual Degree Master's Program with a specialization in International Marketing, you will take the core modules at the IGC in Bremen. In the second semester, you will build on your marketing knowledge at the University of València in Spain. The study program at the University’s Faculty of Economics considers theoretical aspects of contemporary issues from a global perspective, and applies strategic marketing and management techniques in practice. In addition, your learning process will be supplemented with diverse teaching methods including but not limited to discussion rounds, group project phases and visits to companies of strategic importance.
- ANECA accredited marketing studies
- 1 year, 2 degrees, 2 countries: MBA & Master
- An international network
- International Student Assistance (ISA)
- Free German language course (optional)
- Develop intercultural competencies
- Bachelor’s degree in business (210 ECTS)
- A minimum of 2 years of relevant experience after first degree
- High English proficiency (IELTS 6.5 points or TOEFL iBT min. 90)
- Letter of motivation
- Funding for tuition fees and living costs
- All documents must be in English
This module aims to introduce students to business analytics concepts required to understand contemporary business challenges. Analytical techniques will be applied to assess and resolve some of the complex challenges faced by business professionals in global industries.
GLOBAL MARKETING STRATEGIES
You will gain skill and confidence in developing strong marketing plans for global business. The course addresses marketing performance in a global context; assesses differences in country environments; and applies techniques for international market segmentation, entry strategies, risk analysis, and comprehensive marketing plans
GLOBAL STRATEGIC ANALYSIS
In this core module, students understand strategic business planning: This module introduces students to global business challenges and the methods used to address them, through careful review of effective managerial techniques, in order to ensure a winning international business strategy.
HUMAN RESSOURCE MANAGEMENT IN A GLOBAL ENVIRONMENT
Students investigate critical human resource management (HRM) topics within this module. The aim is to examine relevant elements of HRM as they relate to global business, organizational policies, and standard management practices.
Multinational Financial Management
The goal of the course is to train highly effective global managers who have advanced analytical and decision-making skills essential for conducting successful business across borders.
International Leadership (elective)
The main objective of the module Leadership is to give the course participants a general leadership overview, to explore their individual leadership styles and set feasible goals for developing their management skills.
Integrated Marketing Communications
This module focuses on the business principles, key theories, as well as principles and practices of marketing communications. In this course you will become acquainted with the individual processes of a successfully integrated communication concept. Afterwards, you will use this knowledge to optimally adapt the positioning and character of a brand to uniform communication. These include international advertising methods, promotions, planning and evaluation phases of marketing campaigns.
International Distribution and Logistics
This module examines the most important distribution and logistics guidelines of global competition. These include the design and management of distribution channels and aspects such as cultural diversity, logistics infrastructure, means of transport and consumer demand in the context of the entire value chain. You will learn to identify significant organizational structures of stakeholders and to analyze their strategies.
Service Marketing and Management
Marketing managers ensure the proximity of customers to the company. The focus is always on the customer satisfaction. In this module, you will get immersed in the area of service marketing and become familiar with both theoretical foundations and practical applications of service-based marketing strategies and business models. Other topics of the module will include customer understanding, service delivery, demand and capacity management.
International Marketing Research
The increasing globalization of the business world expands the relevance of international market research. With this in mind, this module has been designed to look into conducting market studies in an international context. Here you will examine the individual phases of the process: preparation, data research, questionnaire design, sampling, data analysis and comprehensive presentation of the results.
Studying at the University of Valencia
Founded more than 500 years ago, the University of València (UV) is one of the oldest and most renowned universities in Spain. The UV, known for its tradition and historical flair, has developed into a modern university that trains skilled specialists at a European level. This has been achieved, among other things, through comprehensive counseling and high-quality academic teaching. In addition, the Science Park is home to six research centers and over seventy companies. The Facultat d'Economia, the University’s Faculty of Economics, is acclaimed for its international research activities and strong business network. With its proximity to the sea and its mild climate, Valencia guarantees a unique study experience and a breathtaking learning environment.
We offer you the world with two business degrees. Within the alliance, international students not only improve their team-work skills on a continuous basis but each student is also provided with a unique individual support suitable for his/her needs.“
Our International Student Assistance (ISA) assists you in different aspects of settling in: finding accommodation, handling visa applications, clarifing insurance queries and dealing with authorities both at home and abroad. This service is of course free of charge. Furthermore ISA regularly organizes excursions and events during your study in Bremen. They offer movie nights, sightseeing trips, a christmas party, BBQ and excursions to several cities.