As a student of the IBSA Dual Degree Master's Program with a specialization in International Marketing, you will take the core modules at the IGC in Bremen. In the second semester, you will build on your marketing knowledge at the University of València in Spain. The study program at the University’s Faculty of Economics considers theoretical aspects of contemporary issues from a global perspective, and applies strategic marketing and management techniques in practice. In addition, your learning process will be supplemented with diverse teaching methods including but not limited to discussion rounds, group project phases and visits to companies of strategic importance.
- ANECA accredited marketing studies
- Excellent marketing expertise
- 1 year, 2 degrees, 2 countries: MBA & Master
- Develop intercultural competencies
- Bachelor’s Degree in business
- A minimum of one year work experience
- Proof of English language proficiency: IELTS (6.5 points) or TOEFL iBT (at least 80 points)
- A global mindset
Multinational Financial Management
The goal of the course is to train highly effective global managers who have advanced analytical and decision-making skills essential for conducting successful business across borders.
Global Strategic Analysis
This module introduces you to challenges of global business and methods used to address them. Through a careful review of effective managerial practices, it demonstrates how to ensure a winning international business strategy.
Global Marketing Strategies
The course adresses marketing performance in a global context. It assesses differences in country environments and applies techniques for international market segmentation, entry strategies, risk analysis, and comprehensive marketing plans.
Human Resource Management in the Global Environment
You will investigate critical human resource management (HRM) topics within this module. The aim is to examine relevant elements of HRM as they relate to global business, organizational policies and standard management practices.
This module aims to introduce students to business analytics concepts required to understand contemporary business challenges. Analytical techniques will be applied to assess and resolve some of the complex challenges faced by business professionals in global industries.
International Leadership (elective)
The main objective of the module Leadership is to give the course participants a general leadership overview, to explore their individual leadership styles and set feasible goals for developing their management skills.
Integrated Marketing Communications
This module focuses on the business principles, key theories, as well as principles and practices of marketing communications. In this course you will become acquainted with the individual processes of a successfully integrated communication concept. Afterwards, you will use this knowledge to optimally adapt the positioning and character of a brand to uniform communication. These include international advertising methods, promotions, planning and evaluation phases of marketing campaigns.
International Distribution and Logistics
This module examines the most important distribution and logistics guidelines of global competition. These include the design and management of distribution channels and aspects such as cultural diversity, logistics infrastructure, means of transport and consumer demand in the context of the entire value chain. You will learn to identify significant organizational structures of stakeholders and to analyze their strategies.
Service Marketing and Management
Marketing managers ensure the proximity of customers to the company. The focus is always on the customer satisfaction. In this module, you will get immersed in the area of service marketing and become familiar with both theoretical foundations and practical applications of service-based marketing strategies and business models. Other topics of the module will include customer understanding, service delivery, demand and capacity management.
International Marketing Research
The increasing globalization of the business world expands the relevance of international market research. With this in mind, this module has been designed to look into conducting market studies in an international context. Here you will examine the individual phases of the process: preparation, data research, questionnaire design, sampling, data analysis and comprehensive presentation of the results.
Your third term is dedicated to your thesis dissertation. This period is typically completed at the same university where you attended your specialization. To provide guidance and assistance as you prepare to work through this complicated project, each university offers a thorough, interactive three-day workshop that presents the requisite research skills, covering analytical, research and methodological techniques for your master’s thesis. The other main source of support will come from your thesis advisor. You will secure a supervisor who will guide the construction of the master’s thesis; normally, choosing one of your university lecturers is the best and easiest option. This final project will count for 30 ECTS in your overall program credit total. We also suggest that IBSA students also consider an alternative approach to the standard route: it is always possible to write your master’s thesis in cooperation with a company. This will require identifying and contacting a potential target company and developing a customized agreement with them in order to complete your thesis project accordingly.
By completing this detailed research and writing work, you will delve deeper into your specialization area from the second semester, learn to cultivate critical reasoning skills, develop a scientific approach to empirical data, and develop skills in literature review based on investigative reasoning (examination of a hypothesis).
Studying at the University of Valencia
Founded more than 500 years ago, the University of València (UV) is one of the oldest and most renowned universities in Spain. The UV, known for its tradition and historical flair, has developed into a modern university that trains skilled specialists at a European level. This has been achieved, among other things, through comprehensive counseling and high-quality academic teaching. In addition, the Science Park is home to six research centers and over seventy companies. The Facultat d'Economia, the University’s Faculty of Economics, is acclaimed for its international research activities and strong business network. With its proximity to the sea and its mild climate, Valencia guarantees a unique study experience and a breathtaking learning environment.
Contact - Program Coordinator
We offer you the world with two business degrees. Within the alliance, international students not only improve their team-work skills on a continuous basis but each student is also provided with a unique indivudual support suitabe for his/her needs.“
International Student Assistance
Our International Student Assistance (ISA) assists you in different aspects of settling in: finding accommodation, handling visa applications, clarifing insurance queries and dealing with authorities both at home and abroad. This service is of course free of charge. Furthermore ISA regularly organizes excursions and events during your study in Bremen. They offer movie nights, sightseeing trips, a christmas party, BBQ and excursions to several cities.