In recent years, the intersection between economics and psychology has seen an increasing amount of studies introducing powerful ideas to the business world. The International Business School Alliance (IBSA), which the IGC is part of, presents research in this area in the new book “Patterns of Entrepreneurial Behaviour and Business Performance” which is part of the IBSA Studies in Management and Innovation series.
The writers put the responsibility for the creation of value in the hands of companies’ executives instead of focusing on outside influences like the specific characteristics of industries. This makes the book an interesting read for entrepreneurs and people involved in small businesses. It focuses on issues that a manager has control over. In this volume, four aspects are discussed:
- the relationship between entrepreneurship orientation and a firm‘s operations, marketing strategies, and performance
- entrepreneurship in Switzerland and the relevance of incubators
- the relation between mindfulness, workplace satisfaction and workplace stress
- equity repurchases announcements made by US companies before and after the financial crisis.
The book was edited by Dr. Helga Meyer, professor of project management at the Bremen University of Applied Sciences (Bremen UAS), School of International Business. She has led numerous research projects and published works on higher education management and project management.
The book was also edited by Anna Glaser, assistant professor at Novancia Business School Paris. She has released articles on entrepreneurship and spoken at various international business conferences.
Patterns of Entrepreneurial Behaviour and Business Performance is available at Kellner Verlag.
