Master in International Tourism Management, MBA

The MTM program provides students with specific competencies for the tourism business in a practiceoriented and holistic approach. It takes into account the fact that the prosperous tourism sector is recruiting more and more managers with a recognized academic qualification and with high sensitivity towards international and intercultural management needs. The program delivers key competencies required in the tourism business and build on the previous studies of students.

The core emphases of the course are the following:

• Strategic and operative marketing competence in tourism
• International and global tourism management
• Sensitivity towards the tourism environment
• Specific management competencies in tourism (e.g. project
  management, e-tourism, quality management,
  operations management)