Program

The MTM-programme offered by Hochschule Bremen is a one-year full-time course leading to a specialist Master of Business Administration (MBA)-degree.

 The programme offers resourceful, entrepreneurial, innovative and global networking competence.

This is achieved by a qualified teaching staff, an international and diverse student body, a faculty which provides a unique environment for intellectual exchange, joint research combined with academic excellence, practical orientation and an in-company internship. The course provides students with a competitive advantage in securing a career in the tourism industry

Key features

Key features

  • Post graduate course "Master in International Tourism Management"
  • One-year full time course
  • Degree: Master of Business Administration (MBA)
  • International lecturers and students
  • Optional internship
  • Orientation week
  • German language course
  • Social activities and gatherings

Background

Background

Tourism and its related business activities belong to the most important factors of the world economy. Surprisingly, this is highly underestimated because the complexity of tourism does not allow for quantitative perception and real economic relevance.

Today the tourism industry has become the world's biggest employer. The irrational perception of the tourism business, relating it to only leisure and travel, still influences students` choice. Such programmes normally do not attract male students, as they do not consider tourism as a profitable or worthwhile career opportunity. They prefer courses in general business administration and management. However, in today's tight labour market they cannot avoid the tourism sector as a future employer at which point they lack a sound qualification in tourism management. As the wave of technology-driven change has swept through many economies around the world, the tourism industry has an ever increasing challenge to adapt to the change or to run the risk of falling behind and suffering a potentially catastrophic collapse. In order to address the complexities in co-ordinating the different tourism-related industries and to realise the need to upgrade skills in this sector, there is a demand for the improvement of education in this field.

Taking these factors into account, Bremen University of Applied Sciences has developed this specialist MBA-course, which focuses on tourism management competences.

Course structure

Course structure

The MTM-course consists of 16 modules, which all have to be completed. Students take an exam in 13 out of the 16 modules. Lectures account for about 630 hours (see general course structure in chart). The modules comprise either 30 or 60 hours. Usually one module is completed after two weeks. Classes are held in English. The optional internship can be done in Germany or abroad. The students gain credit points for their examination results according to the ECTS system (see general structure chart).

Course accompanying examinations must be performed alternatively as follows: 

  • Supervised written exams 
  • Oral exams 
  • Seminar papers or presentations 

The Master's Examination consists of: 

  • The course accompanying exams 
  • The Master's Thesis plus oral defence

Modules & credits

Modules & credits

Modules Course accompanying Exams ECTS-creditpoints Percentage of total grade Classhours
1. The phenomenon of tourism and its systems Exam 4 5 30
2. Economics of tourism and its industries Exam 4 5 30
3. Environments of Tourism Exam 6 8 60
4. Tourism demand Exam 4 5 30
5. International and global tourism management Exam 6 8 60
6. Culture and cross cultural management Exam 4 5 30
7. Tourism marketing Exam 6 8 60
8. Marketing research in tourism Exam 4 5 30
9. Strategic planning in tourism Exam 6 8 60
10. Business policies and ethics Exam 4 5 30
11. Specific management functions in tourism Exam 4 5 30
12. Managing international projects Exam 4 5 30
13. E-Tourism Exam 4 5 30
14. Communication AC     30
15. Master's seminar AC     30
16. German as a second language AC     60
17. Master's Thesis     23  
Total 13 Exams;3 ACs 60 100 630

Teaching methods

Teaching methods

The basic principle of the MTM course is researching while learning. The systematic training of technical and social competences here plays a key role. Classes are generally held as seminars. The lecturers use selective methods of presentation, for example discussions among students, supervised group work, analysis of case-studies and project work to ensure convincing results.

Course Director

Prof. Dr.
Felix B. Herle

T:+49 421 5905 4203
F:+49 421 5905 4768

send an e-mail

Course Coordinator

Regine Hink

P:+49 421 5905-4769
F:+49 421 5905-4765

send an e-mail

Online Application

International MBA & Masters

Programme Brochure

MBA in International Tourism Management (MTM)

 
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